NLFRENES

Wynamics is certified by the Flemish Government for its consulting services. This enables Flemish companies to take advantage of subsidies of up to 50%  on brand/marketing and strategic plans.

In this way it supports the economic fabric and the position of Flemish companies willing to call in external knowledge and advice.

Wynamics offers a wide variety of services at three different levels.

The first level is consulting, where we act in an advisory role, drawing up marketing and brand (or other strategic) plans, creating concepts, brainstorming, creative development...

Overall, planning and creating thinking.

Wynamics offers a wide variety of services at three different levels.

The second level is execution.

Based upon an existing concept or plan, actions need to be undertaken. Wynamics will carry out your plans or the plans it made for you as a consultant.

Wynamics offers a wide variety of services at three different levels.

The third level is support.

This support includes support at tastings, representation at fairs, where our knowledge and experience means that we can offer qualified and practical help.

Current projects

- E-commerce website B
- Online consumer competition
- E-commerce website A
- Market monitoring

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Wynamics can carry out your projects according to your instructions, whether they be market or product focussed. Taking everything into account, we can add value by giving a balanced view.

For importers and merchants, we also offer sales support for your fairs, events and tastings. Our background and knowledge of the product and market in combination with long years of sales experience adds great value to sales and client loyalty.

We offer producers professional sales support by touring with their importers sales reps.

We can perform a initial screening for wine producers and do research on potential importers for your wines or brand.

Your range of products forms the backbone of your company. It is a substantial part of your positioning and image. Not forgetting other aspects like price, quality, margin, turnover, supplier relationship and "X-factor". Regular feedback from a critical viewpoint helps to keep the range shipshape and profitable, whilst making your company aware of it strengths and weaknesses.

Measure and treasure. Do you really really know what your clients think of you deep down? What do they like or dislike about your organisation, service, products? Can you intervene before your client decides to move on without leaving a trace? Companies are by definition preoccupied with 'happy' or bigger clients and often lack time to pay attention as to WHY they lose other clients or simply allow them to slip away. A smart set of questions will provide you insight, allowing you to react appropriately and in time.

Not only products but also a company or organisation needs a plan to position itself. What is the soul of a company, its mission statement, philosophy, aim... And what means will it adopt to achieve these goals? The amalgam of creative ideas, a sophisticated strategy and scheduling of implementation needs to be distilled into a workable plan.

Wynamics will partly or entirely organise your event. You tell us what you want to do yourself and what you want to outsource. Our “one stop shop” concept offers all options in a flexible way. An adequate price quote for the requested services will be made.

If we need to modify existing open source applications or write one on your request, this will be done after an analysis and detailed price quote. The application will be plugged into the open source systems we use.

Visuals should not be underestimated, especially in the beverage industry. People want to know what a bottle looks like and identify with it. Professionally taken images with professional digital finishing can make a big impact on your image.

Your house style represents the visual expression of your company. A good, persistent house style will contribute to a thorough and virtually subliminal recognition. A house style is integrated into all aspects of your communication and will help to determine your image and the values that accompany it.

In addition to brand plans, we can draw up plans for broad-based campaigns to highlight a particular company, brand, person or product. This campaign will define all actions to be undertaken within a wider framework by specifying the target audience, brand communication tools, channels, frequency and timings. The main thing here is to establish a connection, whereby not only print but also e-mailing, website(s) and events could contribute.

Wynamics handles your press releases. Copy-writing, pictures, translations, all drawn up neatly and sent out according to your specifications. This can be by e-mail to a larger database or limited to a selection of people by normal mail including a CD/DVD if high resolution files or samples are required... anything is possible.

Depending on the target audience and the purpose, texts are devised in a clear and easy to read language that will appeal and provide a personal touch. An engaging text that will create an emotion or reaction in the “language” and environment of the person to whom it is addressed.

Consumer communication is an important aspect of the success a product will have in the market. Depending on the goal; informing, a call  to action,  image building, we create a connection between the consumer and the product. We write in a way that people are triggered to keep on reading, thus gaining more involvement and connection with the product that will eventually lead to a first or repeated purchase.

Also for B2B communication, we apply a certain style that will enhance the corporate or product identity, or the way one works with clients. This can be done in a presentation, newsflash or an invitation. A coherent approach with clear features confirm stability, a good relationship and continuity. It secures the trust and partnership philosophy we aim to develop.

We undertake both internal and external corporate communications. It might be about important changes in the company's evolution, newsletters, event invitations,.. in print or digitally.

We like to work concept based. Every action needs to fit into a coherent approach, either an existing one or to create new concepts from scratch. Once a clear concept is established, everything else flows naturally.

The fundamentals of the concept are then driven down  to the level of communication and marketing. Any services required to put the concept into action can be offered from one single source, whether it be texts and designs in print or digital, on the website or in the media. The ultimate goal is to get the right mix and best result out of an easy to understand message.

Need: you feel the need for communication and marketing but prefer not to recruit a direct employee.Flexibility: Wynamics' starting point is not to write “yearly contracts”. Whenever you have a project, big or small, you can turn to us as and when it suits you. You can pick and choose both the type of services and our level of involvement.Efficiency: A “one stop shop” concept for all your marketing and communication requirements, that makes your life easy and saves you time and money. One point of contact that knows all about your project.Business environment and product knowledge: Many marketing companies, website builders, communication specialists are very good in their specialty and will work in all kinds of different businesses. They lack however the knowledge specifics of your business environment and wine language. Wynamics combines all disciplines with a solid business driven background and years of product and market knowledge.

Certified service provider: Wynamics is certified by the Flemish Government for its consulting services. This enables Flemish companies to take advantage of subsidies of up to 50%  on marketing and strategic plans. In this way it supports the economic fabric and the position of Flemish companies willing to call in external knowledge and advice.

We believe not only in doing things right, but also in doing the right things. In order to assess and understand your situation and your needs, we will first listen, then ask questions to fill in the gaps. only then will we make a proposal and come back to you with a first quotation. We will run over this jointly so both parties know what is on the table. This way we both know what is expected from each other and disappointments are avoided. Then it's time to rock and roll!

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